Ollie’s Farm Fresh Eatery is a restaurant hoping to give consumers a healthy and convenient option amongst the many more unhealthy choices in the fast casual category. I aimed to reflect the brand’s values by creating an organic and playful identity heavily featuring a series of twenty-four illustrations relevant to the brand. I used charcoal, that was scanned in and edited digitally to provide texture to these illustrations, giving them an organic and rustic quality. The Ollie’s wordmark was made using adobe illustrator.
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