*Presentation of this project is currently being refined.*
New Yorkers don’t always utilize the MTA, and they don’t always pay their fares. We were challenged to improve an everyday experience by applying game principles. Introducing MTA Daily, an all-in-one New York Subway transit app designed to help users more confidently navigate the city's vast subway system, increasing and incentivizing ridership and improving the MTA experience.
Two week partner project with Emmaline Terry